SHORETRADE — Transforming seafood trading with a direct-to-buyer digital marketplace
CLIENT
Vool Studio
FIELD
Product Design
YEAR
2020
I spent 2 years and 6 months helping Shoretrade, driving the product’s growth. ShoreTrade is making waves in the seafood industry with its innovative digital marketplace, connecting fisheries directly with buyers for wholesale deals. It’s one of Australia’s fastest-growing tech companies, changing the way the seafood supply chain works.
Overview
ShoreTrade is a leading Australian platform for buying and selling wholesale seafood directly from top fisheries. It offers a full ecosystem of apps for both buyers and sellers, complete with dashboards for tracking sales, securing the best prices, and managing the entire seafood trading experience. Over the past few years, ShoreTrade has grown into a successful startup, raising over $10 million in funding.
Brand Identity
ShoreTrade has a bold and distinctive brand identity. I consistently helped Lorenzo implemented the brand identity across all UI designs during my 2 years and 6 months with the company. The use of color and typography reflects the core values of the brand, creating a strong, recognizable presence across all digital products.
Design System
For a company as large and diverse as ShoreTrade, the Design System serves as a crucial bridge between designers, developers, marketing, and stakeholders. I collaborated with Lorenzo to update and expand the system, creating new components and assets that empowered the team with greater flexibility and consistency when building new features.
Product Design
I contributed to the design of several key features in ShoreTrade’s releases from 2020 to 2022, including Market Requests, Dashboard, Buy/Sell flows, Checkout, Settings, Premium Analytics, and more. These features played a vital role in shaping the user experience and supporting the platform’s growth.
Key Results
The product design for ShoreTrade has been a remarkable success, with a fully consistent design system that significantly improved the user experience across the entire app ecosystem. These design improvements directly contributed to measurable growth in ShoreTrade’s market performance, reflecting the impact of a well-executed and user-focused design strategy.
1m
Actvie Users
$10m+
Monthly Users
250k
Monthly Transactions
12
Digital Products