ShoreTrade
An innovative digital marketplace revolutionizing the seafood industry by facilitating direct wholesale transactions between fisheries and buyers, ShoreTrade is recognized as one of Australia's fastest-growing technology businesses, transforming the seafood supply chain. As a Senior Product Designer on the Vool Studio team, I contributed to the product design process for 2 years and 6 months.
01
Color & Typography
Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.
01
Color & Typography
Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.
01
Color & Typography
Brand Design was established before my involvement in the project, so I took care to ensure it seamlessly reflected across the entire ShoreTrade interface. ShoreTrade's look is defined by a lively coral color, capturing the spirit of the seafood industry. This sea-inspired shade is woven into the design, making everything from buttons to active elements visually striking and easily recognizable. The clean typography, using Basis Grotesque Pro for content and Media Sans for headings, creates a modern and balanced layout for readability. Custom icons and illustrations scattered throughout the platform add a unique touch inspired by the sea's colors, making navigation more engaging and distinctive.
02
Buyer App
Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.
02
Buyer App
Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.
01
Buyer App
Over a span of 2 years and 6 months, I dedicated myself to refining the ShoreTrade Buyer App, actively implementing new features and adjustments. The app streamlines seafood procurement for buyers, offering features like easy product searches, tailored market requests, and order tracking. It seamlessly integrates with the ShoreTrade platform, providing a cohesive and recognizable experience. Overcoming challenges in page consistency and user resonance, the app's design journey included creating user flows, UI redesigns, and a custom design system. The impactful results, including a 1220% growth, led to ShoreTrade's recognition in the Deloitte #TechFast50au awards 2020, highlighting the success of the redesigned Buyer App and the platform's continuous evolution.
03
Seller App
Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.
03
Seller App
Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.
01
Seller App
Over a span of 2 years and 6 months, I devoted myself to refining the ShoreTrade Seller App, actively implementing new features and adjustments. Tailored to the unique needs of seafood sellers, the app mirrors its buyer counterpart, enabling sellers to efficiently sell products, search market requests, analyze market data and manage their accounts. What sets the Seller App apart is its specialized dashboard, offering sellers valuable insights into their sales performance, market trends, and confidential data crucial for decision-making. This carefully crafted dashboard serves as a window into success, empowering sellers with actionable information to thrive in the seafood market. The Seller App seamlessly integrates market requests, fostering collaboration and facilitating smooth transactions within the seafood trading community. With a user-centric and visually appealing design, it ensures sellers can navigate the platform effortlessly, contributing to a consistent and recognizable design language across the entire ShoreTrade ecosystem.
04
Buyer App
I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.
04
Buyer App
I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.
01
Buyer App
I designed the Barcode App for ShoreTrade, focusing on improving efficiency and user experience. After analyzing needs, I created a prototype, gathered feedback through testing, and made adjustments for seamless integration with the ShoreTrade platform. Celebrated for its user-friendly design and operational speed, the Barcode App is another tool within the ShoreTrade ecosystem.
Nice things people say
"Using his Design System and ready Figma components it's heaven for teammates. I would recommend him to anybody."
Alina Prigotska
Senior UX/UI Designer
at
Unity
“Riccardo is a talented an passionate designer, and I can't praise enough him for his methodical work”
Stefano Bartoletti
Freelancer
at
stefanobartoletti.it
"Riccardo's attention to tiny details and ability to communicate design principles made our working process seamless and pleasant 🦄 "
Mayah Arutinova
Freelancer
at
Toptal
"He's not only easy to collaborate with but also ensures his designs are well-structured and logically constructed. "
Tanya Matyushenko
Webflow Expert and Developer
at
Upwork
"Riccardo is very attentive, and his work with the design system is fantastic. He knows how to explain and teach."
Inna Ramashko
Lead UI Designer
at
Calidat
Got a project in mind? Let's talk :)
Riccardo Marconato
©2023 — 2024
Nice things people say
"Using his Design System and ready Figma components it's heaven for teammates. I would recommend him to anybody."
Alina Prigotska
Senior UX/UI Designer
at
Unity
“Riccardo is a talented an passionate designer, and I can't praise enough him for his methodical work”
Stefano Bartoletti
Freelancer
at
stefanobartoletti.it
"Riccardo's attention to tiny details and ability to communicate design principles made our working process seamless and pleasant 🦄 "
Mayah Arutinova
Freelancer
at
Toptal
"He's not only easy to collaborate with but also ensures his designs are well-structured and logically constructed. "
Tanya Matyushenko
Webflow Expert and Developer
at
Upwork
"Riccardo is very attentive, and his work with the design system is fantastic. He knows how to explain and teach."
Inna Ramashko
Lead UI Designer
at
Calidat
Got a project in mind? Let's talk :)
Riccardo Marconato
©2023 — 2024
Nice things people say
"Using his Design System and ready Figma components it's heaven for teammates. I would recommend him to anybody."
Alina Prigotska
Senior UX/UI Designer
at
Unity
“Riccardo is a talented an passionate designer, and I can't praise enough him for his methodical work”
Stefano Bartoletti
Freelancer
at
stefanobartoletti.it
"Riccardo's attention to tiny details and ability to communicate design principles made our working process seamless and pleasant 🦄 "
Mayah Arutinova
Freelancer
at
Toptal
"He's not only easy to collaborate with but also ensures his designs are well-structured and logically constructed. "
Tanya Matyushenko
Webflow Expert and Developer
at
Upwork
"Riccardo is very attentive, and his work with the design system is fantastic. He knows how to explain and teach."
Inna Ramashko
Lead UI Designer
at
Calidat
Got a project in mind? Let's talk :)
Riccardo Marconato