Crypto Wallet App

A game-changing cryptocurrency in the market, featuring a revolutionary ecosystem with some groundbreaking products. Among them is its native wallet, which I designed. I'll be presenting it to you in this case study.

01

Overview

When I was brought on as the Design Lead for an ambitious project, I was tasked with developing a comprehensive ecosystem that included a wallet, an exchange, dedicated websites for each product, and browser widgets. Given the scale and complexity of these digital offerings, my first step was to establish a robust Design System to ensure visual cohesion and scalability across all components. This approach allowed us to avoid creating disparate, individualized designs for each product. With this solid foundation, I began designing the various digital products. This case study focuses on the development and design of the wallet, one of the key components of the project.

01

Overview

In 2023, Goosebumps was born out of a simple yet impactful concept - the phrase "it gives me goosebumps." Initially a personal endeavor, this subscription agency, founded by a solo entrepreneur, aimed to convey the same excitement through its design and web services. It wasn't just a rebranding; Goosebumps marked the inception of an entirely new brand. The branding journey involved creating a unique animated goose logo, representing dynamic design. Using the Framer design tool, the Goosebumps website achieved an impressive 89% conversion rate, underscoring the effectiveness of the solo creator's vision and the appeal of Goosebumps' design and web services.

01

Overview

When I was brought on as the Design Lead for an ambitious project, I was tasked with developing a comprehensive ecosystem that included a wallet, an exchange, dedicated websites for each product, and browser widgets. Given the scale and complexity of these digital offerings, my first step was to establish a robust Design System to ensure visual cohesion and scalability across all components. This approach allowed us to avoid creating disparate, individualized designs for each product. With this solid foundation, I began designing the various digital products. This case study focuses on the development and design of the wallet, one of the key components of the project.

02

Design Process

Designing a wallet with nearly 500 distinct pages was an extensive task made manageable by our streamlined design process. Our journey began with a comprehensive analysis of the competition, despite the limited inspiration available in the nascent crypto market. Through in-depth research, we identified the need for a design that balanced simplicity with comprehensive functionality. This required meticulous attention to spacing, color schemes, content layout, prioritization of key elements, and distinguishing visual aspects from functional ones. Next, we entered the exploration phase, embracing creative freedom to generate a wide array of design iterations. This was followed by the rollout phase, where we refined our ideas into a cohesive design system. Weekly sprints facilitated smooth updates for developers, ensuring an efficient and collaborative workflow. This methodical approach enabled us to transform initial chaos into a polished and functional product, ready for the market.

02

Design Process

In 2023, Goosebumps was born out of a simple yet impactful concept - the phrase "it gives me goosebumps." Initially a personal endeavor, this subscription agency, founded by a solo entrepreneur, aimed to convey the same excitement through its design and web services. It wasn't just a rebranding; Goosebumps marked the inception of an entirely new brand. The branding journey involved creating a unique animated goose logo, representing dynamic design. Using the Framer design tool, the Goosebumps website achieved an impressive 89% conversion rate, underscoring the effectiveness of the solo creator's vision and the appeal of Goosebumps' design and web services.

02

Design Process

Designing a wallet with nearly 500 distinct pages was an extensive task made manageable by our streamlined design process. Our journey began with a comprehensive analysis of the competition, despite the limited inspiration available in the nascent crypto market. Through in-depth research, we identified the need for a design that balanced simplicity with comprehensive functionality. This required meticulous attention to spacing, color schemes, content layout, prioritization of key elements, and distinguishing visual aspects from functional ones. Next, we entered the exploration phase, embracing creative freedom to generate a wide array of design iterations. This was followed by the rollout phase, where we refined our ideas into a cohesive design system. Weekly sprints facilitated smooth updates for developers, ensuring an efficient and collaborative workflow. This methodical approach enabled us to transform initial chaos into a polished and functional product, ready for the market.

03

Design Principles

Following an extensive research phase, we established design principles to guide our direction. Our primary goal was to create a user experience that feels modern, powerful, and enjoyable. The design principles we developed included specific rules and approaches that were crucial in achieving these results. As a result, the product is now robust, innovative, easy to navigate, and remarkably powerful.

03

Design Principles

In 2023, Goosebumps was born out of a simple yet impactful concept - the phrase "it gives me goosebumps." Initially a personal endeavor, this subscription agency, founded by a solo entrepreneur, aimed to convey the same excitement through its design and web services. It wasn't just a rebranding; Goosebumps marked the inception of an entirely new brand. The branding journey involved creating a unique animated goose logo, representing dynamic design. Using the Framer design tool, the Goosebumps website achieved an impressive 89% conversion rate, underscoring the effectiveness of the solo creator's vision and the appeal of Goosebumps' design and web services.

03

Design Principles

Following an extensive research phase, we established design principles to guide our direction. Our primary goal was to create a user experience that feels modern, powerful, and enjoyable. The design principles we developed included specific rules and approaches that were crucial in achieving these results. As a result, the product is now robust, innovative, easy to navigate, and remarkably powerful.